UK’s FIRST 360 GOAL | Charlton Athletic


When I joined Charlton Athletic football club I always wanted to create a big video legacy. I wanted to create a revolutionary new way for fans to engage with match action and challenge the stereotypical highlights package which we are all use to. I believe I have achieved this with the UK’s first 360-degree goal highlights.


After browsing through YouTube videos in the summer I came across Avicii – Waiting for Love music video and this was the first time I had truly experienced 360-degree videos on a smartphone phone.

I sent this immediately to my colleagues in the communications department and spoke how unique it would be to try to record a goal in 360-degrees. I then started looking into a range of cameras that would allow us to record this footage.

We sourced a camera and spent a lot of time learning how to record and encode the footage. We had a few games where we were tempted to release our footage but held off as the coding wasn’t 100% right.

Throughout this time we kept searching on YouTube to try to find any other football clubs doing 360-goals, as we didn’t want to lose the moment of becoming the first UK Club to sample this new technology.

We noticed a few clubs had tried using a 360 camera but none of them had used the technology for goal highlights with it that we were aware off.

I finally perfected the coding and then the moment came on the 4th October 2015. After a last minute goal from Jordan Cousins rescued a point for Charlton against Fulham, the fans were buzzing for content especially as we were about to go into the international break.

We released the video at lunchtime the following day and instantly got noticed by the UK press.

The Telegraph said

Charlton Athletic have unveiled a revolutionary new way for fans to watch highlights from the Valley.

Whilst the Daily Mirror said

This latest gadget released by Charlton Athletic is well worth tipping your hat to

The Guardian ran a story on their front page as well as tweeting it out regularly throughout the day.

The video quickly racked up over double the normal monthly view count which the CAFCofficial YouTube account receives and now sits at just under half a million views.

Project Details

Skills : Video

Steve Adamson 2018